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"....advertising only works well if you have executed a well thought out plan."

This guide is designed to be a tool for you to develop a strong advertising and marketing plan. The Newspaper Association of America produces this publication annually and provides insight on media considerations for media selection, guidance on creating good print and digital ads and finish with a method of tracking what you have done and how it performs, watching variables beyond your own activity.

 

Download the 2016 Advertising Planbook Guide by the Newspaper Association of America

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